This is because they have very high-quality content and, in terms of entertainment, great storylines. The Japanese are very proud of their products in terms of media, and citizens from all levels of society happily consume this.
It All Began with the Rise in Consumption of Japanese Media Whether it's enjoying romance novels, feature films, television shows, or in this case – anime and manga – you will surely find droves of people who are in love with (what is deemed to be) a form of good art. The word “fandom” comes from the combination of the words “kingdom” and “fans”. Almost every media form has its group of fanatics, which are called fandoms. There are people out there who are totally dedicated to some artforms, letting it consume their emotions and thoughts daily. Once a story, in its complete and well-illustrated form, captures the heart of its beholder, it has touched his/her life forever, sparking an inspiration or connection with that person that could motivate him/her to make a change some way, or somehow. Not just art in a traditional sense such as oil paintings, but art in the sense of stories, televisions shows, and movies. Many people underestimate the power of art. Art is anything that a person applies the skill to, to accomplish something, and/or to evoke an emotion in someone else.